A collection of articles to help you understand what’s involved with SEO
We all want our business to be found on the web
It sounds easy until you try and find something using a search engine.
A lot depends on what phrase you use to find something, where search engine like Google tries to find the most relevant results.
The challenge for Google is attempting to ascertain what is pertinent to present the results that ... Read more
If it sounds too good to be true it possibly is.
If you search for a phrase ‘Christchurch New Zealand’ you are bound to get thousands of results.
On that basis how can everyone rank on the first page?
There are a lot of SCAMS out there promising you number one spot.
Here is what to Avoid
Firms promising you No one spot
Firms sending unsolicited ... Read more
Get data, tools and diagnostics for a healthy, Google-friendly site.
Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters.
Google Webmaster Tools helps you to identify issues with your site and can even let you know if it’s been infected with malware (not something you ever want to see, but if you haven’t spotted it yourself, or had ... Read more
We sometimes think of the aesthetic look, but there is a little more to a website than a few well designed graphics.
How easy is to find information?
This will include the navigation links and a search box
Does the content make sense?
How will the site look on a smartphone, tablet or widescreen desktop?
Does the site have links to other people and do ... Read more
This is a guide to what the costs may be
Your web site is built with a provision to accept Google Analytics code, which is a small amount of code which resides on every page of your web site.
You can do this yourself, but if you don’t have the time you can get NZServers to do this for you.
The 1st Month ... Read more
If people can’t find what they are looking for they will click off
A web site is judged by the person visiting your web site.
What keeps a person on your web site is relevant information which is easily found.
If a person can not find information they will click off until they find a site that does.
A web site is telling a ... Read more
A website needs to create trust – the problem is so many sites have no real identity to who the owner is.
There is no profile picture no street address which can make people suspicious about dealing with you, especially if you are an on-line store.
A domain email instead of a gmail or hotmail A/C should be used where the email ... Read more