In the mid-1980s, IBM released desktop computer known as the XT based on a DOS operating system.
In 1996 PSI launched a PC clone onto the market for a cost of $5,500 slashing $9,500 off the IBM XT cost.
IBM never imagined this low-powered computer with twin floppy drives would compete with the hardware market.
At a cost of around $15,000, the IBM XT was destined for the home market. The advent of Software like Supercalc made it possible for accountants to use XTs effectively.
Then the cloning of the XT began an economic transformation in the computer industry shifting the market from accountants to the end user.
In 1996 PSI launched a PC clone onto the market for a cost of $5,500 slashing $9,500 off the IBM XT cost.

The price was a huge factor where the demand for these clones saw PSI grow at a very fast rate with sales exceeding $5M per year.
Instead of importing built-up units we assembled computers which meant carrying high stock volumes. The goal posts always changed with new computers released onto the market.
As people saw the opportunity for a quick dollar, the market became saturated.
The New Zealand market wasn’t large enough to sustain the volumes selling on price creating a big shake out in the market including PSI back in 1995.
The computer industry became a commodity market shifting to the whiteware market where it mainly remains today.
There is a lot of parallel importing happening within NZ as it’s cheaper to avoid the expensive middle man in NZ and buy directly from overseas suppliers.
The downside to parallel importing is often at the expense of support.